Pop!Tech 2006
Dangerous Questions

The 2006 Pop!Tech Conference opening sequence introduces the conference's theme 'Dangerous Ideas' with a long line of dangerous words that highlight not only issues and conflicts but also solutions and hope. The words are strung together with matching letters and animated with graphic magenta elements to add punch.

Concept. Design. Animation
Copywriting. Jakob Trollbäck. Christina Rüegg
Creative Director. Jakob Trollbäck
Studio: Trollbäck+Company
Sound: Sacred Noise

OPEN SEQUENCE.
INTERSTITIAL. Peace
INTERSTITIAL. Fear
INTERSTITIAL. Education
INTERSTITIAL. Technology
INTERSTITIAL. Perfection
INTERSTITIAL. Religion
INTERSTITIAL. Testosterone
INTERSTITIAL. Exploitation
INTERSTITIAL. Protection