For 2007 Pop!Tech opening sequence, we created a conceptual branding package that conveys the theme of the conference, ‘The Human Impact,’ in an abstract and contemporary way. The visuals poetically illustrate how humans transform their physical and mental environment. It also references the dynamics of change, the inevitable and the interchangeable connections between the environment and humanity.
Role: Concept. Design. Animation
Creative Director: Jakob Trollbäck
Sound: Sacred Noise